Niels Van Tomme writes in Foreign Policy in Focus:
Hungarian-born Ferenc Gróf and Jean-Baptiste Naudy of France established Société Réaliste (Realist Society) in 2004. Their organization has spawned 10 distinct entities, from a political consulting firm to an almanac publisher, that all mix art and politics in innovative ways.
With EU Green Card Lottery, for instance, they launched a campaign that drove potential migrants to a website to apply for an imaginary “EU Green Card” — a sharp commentary on global immigration management. Their design agency Transitioners specializes in political transitions, and questions the centrality of revolution and transition in Western society.
Balancing art, politics, design, and research, the Paris-based mavericks produce artworks, exhibitions, publications, and conferences that generate a great deal of debate. Consistently taking the side of the excluded and exploited — what the French call tiers-état (the third estate) — Société Réaliste is conquering the art establishment through its radical political agenda.
NIELS VAN TOMME: What is Société Réaliste exactly? Who are you? What do you do?
SOCIÉTÉ RÉALISTE: Société Réaliste is a cooperative, created in Paris in December 2004 by Ferenc Gróf and Jean-Baptiste Naudy. As early as June 2004, we decided to curate an exhibition dealing with the aesthetic relationship between socialist realism and social forms in contemporary art. Socialist Realism being “Réalisme Socialiste” in French, we inverted the term and coined “Société Réaliste” as the title of this curatorial project. After six months of research, we decided to convert our first critical intentions into a positive device. So we created a structure, a cooperative, which produces objects, such as artworks, exhibitions, texts, lectures, etc.

Transitioners: Le Producteur, exhibition view, Synagogue de Delme, France, 2007. |
During the last four years, Société Réaliste has created 10 different enterprises, some already bankrupt, through which it designs lines of production. We are running a political trend bureau (Transitioners), an immigration agency (EU Green Card Lottery), a ministry dealing with the politics of the space (Ministère de l’Architecture), a legislative consulting firm (Cabinet Société Réaliste Conseil), a geopolitical numismatics unit (Marka), an almanac-publishing office working on a Rabelaisian utopia (Almanach de Thélème), and a museum dedicated to the study of urban signs (IGM). Three enterprises have collapsed: our public bank account structure (Over The Counter), our company designing marketing models for the field of contemporary art (Ponzi’s), and our counter-biennial (Manifesta 6.1).
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