Avatar and the Occupied Territories
Monday, February 22nd, 2010Avatar has become a pop culture nexus for Palestinian rights activists. The film portrays the struggle between a heartless interstellar corporation and the Na’vi, lithe and luminescent aliens indigenous to a planet rich in the lucrative mineral “unobtanium.” The Na’vi live atop a rich deposit of this shimmering ore, so the corporation and its thugs want to remove them, by any means necessary. For activists, the film is an apt analogy to Israel’s annexation of Palestinian territory. So what do these idealistic youth do? Dress up like the aliens.
The protestors appeared in Bil’in, a Palestinian town cut in half by the Wall (whatever adjective, security or Apartheid, no one on either side disagrees that the structure is a wall) and Sheikh Jarrah, a neighborhood in East Jerusalem which Israeli settlers have laid claim to and from which Israeli authorities have evicted Palestinians.
When I was in Bil’in in April 2009, the buzzword on the banners was “Occupation Flu,” play to the now-almost-forgotten H1N1 craze. Demonstrators gathered every Friday after prayer to confront Israeli soldiers who meet Palestinians’ stones with tear gas and flash-bang bombs. I was there to write a story, here, which explains more about this weekly protest.
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A protestor shields his nose and eyes from the effects of tear gas.
The most striking aspect of this re-appropriation of a distinctly American, Avatar meme, is the irony. And right across the barbed-wire fence opposite from Bil’in are Israeli soldiers whose weapons supplied by American taxpayers. So, as Joseph Nye would explain, that’s an example of U.S. “hard power.”. Then, on the other side, the Palestinians to score by appropriating imagery siphoned with sophistication from the mighty currents of American “soft power.”









