From the Daily Dish – “It Happens When No One Is Watching”, shown above is the first advertisement to be able to use eye-tracking to respond to people’s gaze. I like this ad because it’s creative and reminds us that advertisements can be artistic too. It also makes its statement about domestic violence persuasively. Sadly, Amnesty International commissioned only one of these ads to be made and it currently sits at a bus stop in Berlin.

While this is awesome, many bloggers have pointed out its ultimate uselessness in informing citizens about domestic violence due to the fact that its one of a kind. However, I think from a design perspective it is great and shows that advertising does not have to be boring and also does not have to simply serve as a tool to sell us things we don’t need. It can be both creative and informative – but, unlike a work of art, there should probably be more than one.

This entry was posted on Monday, June 29th, 2009 at 1:42 pm and is filed under Design, Gender and Sexuality, Media, Public Art. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.